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Keywords: Triadic connect
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Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (6): 449–453.
Published: 30 June 2014
.../approach – Analysis of secondary data. Findings – Entrepreneurial orientation (EO), innovation (IN) and entrepreneurship are in a vital “triadic connect”, where EO supports innovation in organizations and innovation promotes new entry or new venture creation – a vehicle for commercialization...
