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Keywords: Turbulence
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (13): 1–14.
Published: 17 November 2023
...Olof Wadell; Anna Bengtson Purpose The purpose of this study is to develop a model of a starting situation for relationship initiation in turbulent business networks. Design/methodology/approach The study is designed as an extreme single case study that takes its point of departure...
