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Journal Articles
Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (11): 2485–2504.
Published: 27 March 2023
... by promoting to consumers how ethical their products are. The purpose of this study is to look at the case of the food industry to analyze sustainability messaging on Twitter in both B2B and B2C companies to determine which of the dimensions of sustainability (people, profit, planet) are being emphasized...
