Keywords: Typology
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 299–312.
Published: 17 August 2026
.... The purpose of this paper is to approach the notion of disruption from the perspective of interdependencies to discuss its different meanings, time-limitations and magnitude of effects. Design/methodology/approach The paper is based on an integrative literature review to develop a typology. Empirical...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (3): 611–636.
Published: 07 February 2025
... on product characteristics. The study introduces five propositions for further investigation and provides a comprehensive typology of coopetition within supply chains. Research limitations/implications The study’s findings are limited by the scope of the existing literature and the chosen academic...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (1): 72–85.
Published: 14 July 2020
...Harald Brege; Daniel Kindström The typology expands the concept of market strategy, introducing the idea of a value-creation logic of proactivity and responsiveness, and thus demonstrating the need for more in-depth consideration of the value-creating activities that constitute market strategies...
Journal Articles
Journal Articles

or Create an Account

Close subscription notice
Close access options