... the pandemic. Uncertainty Autonomy Business-to-business marketing Status Relatedness COVID-19 impact As indicated in the call for this special issue and other recent studies (Hartmann and Lussier, 2020), there is a need to outline and evaluate managerial approaches, skills and frameworks...

... to help firms and society get through a crisis. Thus, this study aims to offer an integrative framework for providing valuable information for managing uncertainty, particularly during the pandemic crisis. Design/methodology/approach Through the lens of business awareness, this research explores...

... are tested with data from 353 customer relationships in the industrial market. The model suggests the impact of IT on business relationship commitment. The results show that IT use in industrial relationships has a direct impact on commitment, as well as an indirect effect via uncertainty...

... process, there are known and unknown risks, generally referred to as “risk” and “uncertainty”, respectively (Luu et al., 2018 ; Griffith and Zhao, 2015). “Risk” characterizes those situations that are clearly measurable with respect to probability (Kaplan and Garrick, 1981 ; Lu and Yan, 2016...

..., they would have tried any possible strategy to avoid the crisis. Usually, uncertainty is defined as the situation with unknown information in the environment. In the fourth paper, María Dolores Gallego, Salvador Bueno and David López-Jiménez, studies the impact of business-to-consumer e-commerce codes...

... Relationship marketing Flexibility Uncertainty Emergent trend The past decade has witnessed an emergent trend that views relationships with key buyers and sellers as strategic assets of the firm that can be a source of long‐term advantage over competitors (Barney, 1991; Conner, 1991; Hunt...