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Keywords: Uncertainty management
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Journal Articles
Journal of Business & Industrial Marketing (2010) 25 (3): 196–201.
Published: 23 February 2010
... are certain). Both types of uncertainty exist in business networks because: Business performance Uncertainty management Conflict An executive summary for managers and executive readers can be found at the end of this issue. Business relationships and networks are important for firm...
Journal Articles
Journal of Business & Industrial Marketing (2007) 23 (1): 48–58.
Published: 24 December 2007
... Channel relations Uncertainty management Suppliers An executive summary for managers and executive readers can be found at the end of this article. Finally, a manufacturer with a higher level of perceived benevolence – i.e. a supplier is interested in the manufacturer's welfare – is less...
