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Keywords: University/research institution ties
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Journal Articles
Optimizing resource acquisition through managerial ties for B2B firm performance: a tale of two boundary conditions
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Journal of Business & Industrial Marketing (2026) 41 (7): 954–974.
Published: 31 March 2026
...Ismaheel Adewumi Raji; M. Muzamil Naqshbandi; Md. Zahidul Islam Purpose This study aims to examine how the relationship between managerial ties (i.e. business ties, political ties and university/research institution ties) and firm performance is mediated by external resource acquisition...
