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Keywords: Unsupervised learning
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Journal Articles
A methodology for classification and validation of customer datasets
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (5): 821–833.
Published: 28 September 2020
... Emerald Publishing Limited Licensed re-use rights only Clustering Customer lifetime value Customer segmentation Unsupervised learning Customer relationship management (CRM) is a well-established strategy to support companies in their management of customer relationships across four...
