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Keywords: Value capture
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (4): 768–789.
Published: 09 August 2021
... because such an attempt would be impractical. Rather, this study provides practical examples for each component, and shows how additional concepts and constructs can be incorporated to make it inclusive and generalizable. Two new manners of value capture other than price negotiations are presented (volume...
