... to acknowledge disintermediation and act consequently. Conclusions can also provide valuable guidance for intermediaries in other business to business interactions to better understand their value, competitive advantages and position of power. MICE tourism Disintermediation Perceived value Value chain...

...Ruey-Jer “Bryan” Jean; Jyh-Shen Chiou; Rudolf R. Sinkovics Innovation Learning Power Value chain Radical innovation produces extensive market and technological breakthroughs, making it the source of firms’ growth and success (Garcia and Calantone, 2002). It can lead to the merging...

...Olga Tretyak; Olga A. Tretyak; Igor Sloev Purpose The purpose of this paper is to construct a system of indicators that will allow firms to evaluate the long‐term results of their marketing activities along the value chain. Design/methodology/approach The paper integrates the concepts...

...Jenni Niemelä-Nyrhinen; Outi Uusitalo Purpose – The purpose of this paper is to propose a process approach for identifying potential sources of customer value of a package in a packaging value chain and illustrate the approach through interview data. Design/methodology/approach...

... from Porter's value chain model (Prier et al., 2006). The basic assumption of the transvection model is that utility measured from an end‐user perspective, is generated through a piecemeal process involving sequential dependencies; between actors managing serially organised goods‐transforming...

... construct: © Emerald Group Publishing Limited 2012 Relationship marketing Service logic Service‐dominant logic Return on relationships Reciprocal return on relationships Joint productivity Marketing metrics Marketing accountability Value‐in‐use Value chain Return...

... of importance to marketing performance. The paper concludes with managerial implications and avenues for future research. © Emerald Group Publishing Limited 2011 Value chain Marketing relations Small to medium‐sized enterprises Greece Agrifood sector Case studies Business‐to‐business...

... value chains. Within these value chains, service‐centered view of B2C relationships have been adopted in B2B relationships, resulting in changes in supplier roles and how they are measured. Research limitations/implications By focusing on large scale buyer‐supplier relationships within supply chains...

... value chains. The results suggest that while there are some differences between customer and supplier relationships, trust, relative dependence and the exporter’s competitive strategy are key variables which encourage exporters to form cooperative trading linkages. The results also suggest...