Keywords: Value cocreation
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Journal Articles
Journal of Business & Industrial Marketing 1–15.
Published: 03 September 2026
...Hung-Tai Tsou; Ja-Shen Chen; Dinh Khiem Mai Purpose This study aims to investigate how technology transfer, a collaborative culture and dysfunctional competition shape a coopetition strategy and how such a strategy enhances value cocreation ( VCC ) among small and medium-sized enterprises (SMEs...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (8): 1159–1171.
Published: 02 October 2017
..., this study used the Markov switching model to define the state of value through value cocreation and codestruction; analyze value variations in a service system; and provide a numerical evaluation method by using the concept of probability to depict state transitions. In addition, open data from...

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