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1-4 of 4
Keywords: Value cocreation
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Journal Articles
Journal of Business & Industrial Marketing 1–15.
Published: 03 September 2026
...Hung-Tai Tsou; Ja-Shen Chen; Dinh Khiem Mai Purpose This study aims to investigate how technology transfer, a collaborative culture and dysfunctional competition shape a coopetition strategy and how such a strategy enhances value cocreation ( VCC ) among small and medium-sized enterprises (SMEs...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (5): 1085–1105.
Published: 05 June 2025
...Yan Hou; Guibin Yang; Cheng Chen Purpose This study aims to synthesize the research perspectives of affordance, synergy and actor-network theories to construct a theoretical model for the value cocreation of industrial internet platforms. Qualitative and quantitative methods validate the model...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (9): 2003–2020.
Published: 01 July 2024
...Lide Chen; Yongtao Peng; Jianqiang Luo Purpose A digital servitization ecosystem (DSE) is a cooperation model based on the concept of value cocreation. However, capability asymmetry among enterprises can lead to unfair benefit distribution and hinder value cocreation and digital service...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (8): 1159–1171.
Published: 02 October 2017
..., this study used the Markov switching model to define the state of value through value cocreation and codestruction; analyze value variations in a service system; and provide a numerical evaluation method by using the concept of probability to depict state transitions. In addition, open data from...
