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Keywords: Value potential
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Journal Articles
The triad value function – theorizing the value potential of connected relationships
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Journal of Business & Industrial Marketing (2016) 31 (7): 849–860.
Published: 01 August 2016
...Mette Vedel Purpose The purpose of the paper is to explicate how connectedness of relationships results in varying value potentials of triads. Design/methodology/approach First connectedness is re-described as an actor-perceived and actor-interpreted phenomenon. The re-description is used...
