...Priyanka Jayashankar; Wesley J. Johnston; Sree Nilakanta; Reed Burres The findings on co-creation and value-in-use are beneficial to diverse agriculture stakeholders such as farmers, agriculture technology providers, extension agents and policymakers. Agricultural technology providers can...

... Komulainen can be contacted at: Hanna.Komulainen@Oulu.fi © Emerald Group Publishing Limited 2014 Value co-creation Learning Value-in-use Business service Customer perceived value An executive summary for managers and executive readers can be found at the end of this issue...

... construct: © Emerald Group Publishing Limited 2012 Relationship marketing Service logic Service‐dominant logic Return on relationships Reciprocal return on relationships Joint productivity Marketing metrics Marketing accountability Value‐in‐use Value chain Return...