Keywords: Value-informed pricing
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (4): 705–722.
Published: 09 August 2021
... performance (NSMP) with the mediating role of value-informed pricing in the context of business-to-business (B2B). Design/methodology/approach The data were collected through a cross-sectional survey of 230 managers of the telecommunications industry in Malaysia and analyzed through structural equation...

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