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Keywords: Venture groups
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Journal Articles
Journal of Business & Industrial Marketing (1989) 4 (1): 49–59.
Published: 01 January 1989
... Implementation Industry Marketing Product development Product launch Venture groups Note: This paper was subsequently published in Journal of Business & Industrial Marketing, Volume 4 Number 2, 1989. VENTURE TEAM APPLICATION TO NEW PRODUCT DEVELOPMENT Frank G. Bingham Charles J. Quigley, Jr...
