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Keywords: Virtual networking
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (3): 494–506.
Published: 07 April 2022
...Anita Ellen Tobiassen; Inger Beate Pettersen Purpose This paper aims to explore how born global firms (BGs) in business to business (B2B) markets balance the mix of physical and virtual networking through social media to gain access to resources throughout their internationalization process...
