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Keywords: Virtual platform
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (12): 1983–1995.
Published: 18 May 2020
... firm-year observations from 2004–2017. Findings The empirical results suggest that: (1) firms are more likely to develop physical platforms than virtual platforms when they possess higher levels of available slack, potential slack, research and development (R&D) capacity and marketing capacity...

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