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Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (4): 242–248.
Published: 11 April 2008
... and maintaining competitive advantage”. Therefore, new product development teams (hereafter, NPD teams) are crucial components of a firm's overall marketing strategy (Sarin and McDermott, 2003). © Emerald Group Publishing Limited 2008 Virtual work Team working Product development Radical...

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