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Keywords: Warranties
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Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (7): 507–517.
Published: 22 August 2008
...A. Ben Oumlil Purpose The purpose of this paper is to address what a sound warranty policy entails by identifying the key variables involved in the development of a warranty program. Design/methodology/approach The sample population was composed of employees in the US division involved...
