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Keywords: Waste
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Journal Articles
Green Marketing Begins with Green Design
Available to Purchase
Journal of Business & Industrial Marketing (1993) 8 (4): 26–31.
Published: 01 April 1993
...Vasanthakumar N. Bhat Since inputs, manufacturing processes, distribution, use and disposal methods are decided during the design stage, any company venturing out with a green marketing program must start with green design. Presents source reduction and waste management strategies to cut down...
