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Keywords: Wine tourism
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Journal Articles
Social media use in a multistage wine business model with the emergence of wine tourism
Available to Purchase
Journal of Business & Industrial Marketing (2025) 40 (10): 1909–1935.
Published: 24 October 2025
... 2025 05 05 2025 30 06 2025 09 07 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social media Business-to-business marketing Wine tourism Bordeaux Châteaux Multistage marketing Multistage marketing (MSM...
