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Keywords: Work planning
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Journal Articles
How to create advertising that works
Available to Purchase
Journal of Business & Industrial Marketing (1995) 10 (2): 20–33.
Published: 01 May 1995
... to win awards for creative excellence, ignorance of basic rules, and lack of a comprehensive advertising work plan. Enumerates 28 types of advertising media, with suggestions on how to package an advertising message. Then, through six basic rules and three supplements provided, a 15‐item outline...
