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Keywords: Worldwide web
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Journal Articles
Journal of Business & Industrial Marketing (2010) 25 (3): 177–187.
Published: 23 February 2010
.... Originality/value Insight is provided into the usefulness of web analytics as a framework for performance measurement that is used to drive success for B2B web sites. Worldwide web Data analysis Business‐to‐business marketing Electronic commerce The analysis of clickstream data helps B2B marketers...
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (4-5): 245–252.
Published: 01 June 2005
... in such settings has been limited. This study helps to fill this gap and provide a foundation for future research efforts within the area. © Emerald Group Publishing Limited 2005 Extranets Worldwide web Business‐to‐business marketing Manufacturing industries Buyer‐seller relationships Sweden...
