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Keywords: fsQCA, Non-Profit Organisation
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Journal Articles
Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs: a fsQCA exploration
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Journal of Business & Industrial Marketing (2024) 39 (3): 617–632.
Published: 15 September 2023
... 2023 28 06 2023 02 09 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Cause-related B2B marketing Programs Digital Platforms fsQCA, Non-Profit Organisation TOE framework Digital B2B Platforms The COVID-19 pandemic has...
