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Volume 11, Issue 1
1 January 1990
Journal of Business Strategy Cover Image for Volume 11, Issue 1
Review Article| January 01 1990

An Action‐Oriented Approach to Strategy

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Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1990
Journal of Business Strategy (1990) 11 (1): 16–21.
https://doi.org/10.1108/eb039343

Top and middle management can play an expanded role in developing and implementing strategy. The executives and their companies featured in this article demonstrate how they were able to strengthen the link between strategy and operations.

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© MCB UP Limited
1990
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