OUTLOOK '96

With prospects for low inflation, slow growth, and price stability, 1996 is shaping up as a year for business to dig in its heels. The first‐quarter runaway train has braked. The surge of summer, like our beach gear, has been put away. The fourth‐quarter economic numbers represent a mixed bag with a message: Keep your strategy fresh and be prepared to shift gears with the signals where and when required.