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The business shelf today is dominated by two (not mutually exclusive) factors: Tom Peters and follow‐up editions of self‐dubbed classics. The Peters presence is all pervasive: It's in forwards, thanks (in general), employees‐as‐authors (thanks for the time off), and myriad other places. As a result, we rather think it dilutes the Peters name (or in Stack Attack lexicon, the Peters positioning): How can one management consultant hold to so many diverse (and mutually exclusive) theories?

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