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Volume 34, Issue 6
28 October 2013
Journal of Business Strategy Cover Image for Volume 34, Issue 6
Research Article| October 28 2013

Put it in writing: business strategy in brief

Dick Martin
was Executive Vice President of Public Relations, Employee Communications, and Brand Management for the AT&T Corporation, Bedminster, New Jersey
Dick Martin can be contacted at: dickmartin@comcast.net
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Author & Article Information
Dick Martin can be contacted at: dickmartin@comcast.net
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© Emerald Group Publishing Limited
2013
Journal of Business Strategy (2013) 34 (6): 40–42.
https://doi.org/10.1108/JBS-07-2013-0062
Purpose

– To remind readers of the importance of communications in the design, approval, and implementation of business strategy.

Design/methodology/approach

– Personal essay.

Findings

– Communications is an essential element of strategy.

Originality/value

– Personal viewpoint.

Keywords: Strategy, Public relations, Communications, Employee communications, News release, Strategy implementation
© Emerald Group Publishing Limited
2013
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