MAKING THE DECISION TO DIVERSIFY INTO FINANCIAL SERVICES

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Review Article| March 01 1987

Allen Mottur

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

1987

Journal of Business Strategy (1987) 8 (1): 13–20.

https://doi.org/10.1108/eb039183

Despite the pitfalls of entering the financial services industry, opportunities abound for increased growth and high profits.

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1987

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