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Volume 10, Issue 2
1 February 1989
Journal of Business Strategy Cover Image for Volume 10, Issue 2
Review Article| February 01 1989

Damage Control for New Corporate Ventures Available to Purchase

Zenas Block
Zenas Block
Clinical Professor of Management at the Graduate School of Business at New York University, where he is also Associate Director for the Center of Entrepreneurial Studies
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1989
Journal of Business Strategy (1989) 10 (2): 22–28.
https://doi.org/10.1108/eb039291

In the aggregate, corporations lose billions on new ventures. Here's a venture cost management program that can save fortunes by keeping the cost of losers down while accelerating the success of the winners.

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© MCB UP Limited
1989
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