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Volume 10, Issue 3
1 March 1989
Journal of Business Strategy Cover Image for Volume 10, Issue 3
Review Article| March 01 1989

How to Devise a Winning Business Plan: An Interview With Chief Executive B. Charles Ames Available to Purchase

Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1989
Journal of Business Strategy (1989) 10 (3): 26–30.
https://doi.org/10.1108/eb039306

Strategic or annual operating plans often lack the substance to be a useful management tool. The head of Uniroyal Goodrich describes how to put a plan together to ensure that it's a winner.

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© MCB UP Limited
1989
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