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Volume 11, Issue 2
1 February 1990
Journal of Business Strategy Cover Image for Volume 11, Issue 2
Review Article| February 01 1990

Managing Your Competitor's Strategy Available to Purchase

Michel M. Robert
Michel M. Robert
Founder of Decision Processes International, a consulting firm based in Westport, Connecticut
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1990
Journal of Business Strategy (1990) 11 (2): 24–28.
https://doi.org/10.1108/eb039358

Competing on a product‐by‐product basis no longer works. Rather, take a broad view of potential competitors; then manage the overall strategies of key players.

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© MCB UP Limited
1990
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