Issues

Building Alliances to Penetrate European Markets

Robert Porter Lynch
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Europe 1992: Update for Business Planners

Eckart E. Goette
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Market‐Entry Approaches for the Pacific Rim

Mike Van Horn
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Outside Managers Offer Packaged Export Expertise

Joseph V. McCabe
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Managing Your Competitor's Strategy

Michel M. Robert
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Decision Support Systems Help Planners Hit Their Targets

Jeffrey P. Stamen
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White‐Collar Quality Comes of Age

Herbert M. Baum
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The Hidden Clout of Marketing Middlemen

Allan J. Magrath
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Make Freight Cost Control Part of Planning

Phil Ramsdale; Steve Harvey
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Why the U.S. Government Should Go to Bat for Business

David A. Heenan
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Shootout in the Classroom

David W. Rhodes
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Flexible Financing With Mezzanine Debt

Kent Gross; Amin Amiri
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Telecommunications Opens New Strategic Vistas

G. Michael Ashmore
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Idea Forum:Strategic Concepts at a Glance

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