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Volume 11, Issue 2
1 February 1990
Journal of Business Strategy Cover Image for Volume 11, Issue 2
Review Article| February 01 1990

Europe 1992: Update for Business Planners

Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1990
Journal of Business Strategy (1990) 11 (2): 10–13.
https://doi.org/10.1108/eb039355

America's regional diversity has prepared many U.S. firms to operate in a unified, post‐1992 Europe. However, European companies will also benefit and become stronger global competitors. In this article, an international business consultant offers some insights for U.S. planners.

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© MCB UP Limited
1990
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