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Volume 11, Issue 2
1 February 1990
Journal of Business Strategy Cover Image for Volume 11, Issue 2
Review Article| February 01 1990

Building Alliances to Penetrate European Markets

Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1990
Journal of Business Strategy (1990) 11 (2): 4–8.
https://doi.org/10.1108/eb039354

Cooperative efforts, such as strategic alliances and joint ventures, are two of the most rapid and least costly methods for U.S. firms to gain a foothold in Europe.

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© MCB UP Limited
1990
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