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Volume 11, Issue 2
1 February 1990
Journal of Business Strategy Cover Image for Volume 11, Issue 2
Review Article| February 01 1990

The Hidden Clout of Marketing Middlemen

Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1990
Journal of Business Strategy (1990) 11 (2): 38–41.
https://doi.org/10.1108/eb039361

Middlemen can make or break a strategy. Here are two case studies that show the pivotal role that these marketers play.

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© MCB UP Limited
1990
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