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Volume 11, Issue 6
1 June 1990
Journal of Business Strategy Cover Image for Volume 11, Issue 6
Review Article| June 01 1990

Business Strategy in the New European Landscape

;
James L. Cerruti
Project Manager with The Naisbitt Group/ICF in Washington, D.C
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Joseph Holtzman
Senior Consultant with The Naisbitt Group/ICF in Washington, D.C
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1990
Journal of Business Strategy (1990) 11 (6): 18–22.
https://doi.org/10.1108/eb039384

The economic structure of the new Europe is more complex than originally assumed. Here's a look at the new order and its impact on global competitive strategy.

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© MCB UP Limited
1990
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