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Volume 11, Issue 6
1 June 1990
Journal of Business Strategy Cover Image for Volume 11, Issue 6
Review Article| June 01 1990

Six Keys to Commercialization

Douglas E. Olesen
Douglas E. Olesen
President and Chief Executive Officer of Battelle in Columbus, Ohio
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1990
Journal of Business Strategy (1990) 11 (6): 43–47.
https://doi.org/10.1108/eb039388

The inclinations to take measured risks and to be market driven are just two characteristics common to those companies that have achieved the most success in commercializing new technology.

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© MCB UP Limited
1990
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