Strategic Repositioning Through the Customer Connection

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Review Article| March 01 1991

Joe Dodson

Vice President—Market Strategy Development at U S WEST, Inc., Englewood, Colorado

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PubMed

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

1991

Journal of Business Strategy (1991) 12 (3): 4–7.

https://doi.org/10.1108/eb039408

With the breakup of AT&T, US WEST had to structure its long‐term plans to reflect changing customer needs.

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1991

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