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Volume 12, Issue 3
1 March 1991
Journal of Business Strategy Cover Image for Volume 12, Issue 3
Review Article| March 01 1991

Birth of a Business Unit

Arnold Donald
Arnold Donald
Business Director of Monsanto's Lawn and Garden products group. The unit is headquartered in St. Louis, Missouri, and is part of Monsanto Agricultural Co., an operating unit of Monsanto Co
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1991
Journal of Business Strategy (1991) 12 (3): 8–11.
https://doi.org/10.1108/eb039409

By keeping a finger on the pulse of the marketplace, Monsanto, in only five years, built its Lawn and Garden group into a $170 million SBU.

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© MCB UP Limited
1991
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