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Volume 12, Issue 4
1 April 1991
Journal of Business Strategy Cover Image for Volume 12, Issue 4
Review Article| April 01 1991

A Blueprint for Green Marketing

Joel J. Davis
Joel J. Davis
JAssistant Professor of Journalism at San Diego State University
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1991
Journal of Business Strategy (1991) 12 (4): 14–17.
https://doi.org/10.1108/eb039424

Companies have rushed to market environmentally acceptable products. But according to the author, many have ignored the planning considerations that should have preceded the development and promotion of these “green” products.

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© MCB UP Limited
1991
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