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Volume 12, Issue 4
1 April 1991
Journal of Business Strategy Cover Image for Volume 12, Issue 4
Review Article| April 01 1991

The Strategist's Role in Shortening Product Development

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Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1991
Journal of Business Strategy (1991) 12 (4): 18–22.
https://doi.org/10.1108/eb039425

The authors detail how strategists can identify key areas for economic leverage in the development cycle and what can be done to exploit them.

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© MCB UP Limited
1991
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