Get Middle Managers Involved in the Planning Process

The role of the strategist is changing from a strictly planning position to that of a craftsman, building new or enhanced capabilities to achieve new competitive advantages. To fill this new role, the strategist must first understand the company's current capabilities, craft a vision of what those capabilities could be, and then execute that vision. Such a process requires the active involvement of both middle and senior managers. Each group brings unique advantages to the table.