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Volume 13, Issue 6
1 June 1992
Journal of Business Strategy Cover Image for Volume 13, Issue 6
Review Article| June 01 1992

The Discipline of the Narrow Focus

Al Ries
Al Ries
Chairman of Trout & Ries, a marketing strategy firm based in Greenwich CT
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1992
Journal of Business Strategy (1992) 13 (6): 3–9.
https://doi.org/10.1108/eb039520

Last year, General Motors Corp. lost $4.5 billion. So what? Times were bad. Sales of cars and light trucks in the US in 1991 were down 11% from the previous year.

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© MCB UP Limited
1992
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