Setting New Standards for Customer Advocacy Available to Purchase

As the personal computer marketplace becomes increasingly competitive and PCs become more of a commodity, computer companies are finding that creating innovative technology alone is no longer enough to succeed. Companies must be viewed as value leaders that are customer‐driven instead of technology‐driven. Customers expect and demand more for their money, which means vendors must not only offer low prices, but also efficient delivery, personalized products and services, and responsive customer support.