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Volume 14, Issue 1
1 January 1993
Journal of Business Strategy Cover Image for Volume 14, Issue 1
Review Article| January 01 1993

A Vigorous Approach to Customer Service Available to Purchase

E. Kears Pollock
E. Kears Pollock
EVice‐president, automotive products, coatings & resins group, PPG Industries, Inc., Pittsburgh PA
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1993
Journal of Business Strategy (1993) 14 (1): 16–20.
https://doi.org/10.1108/eb039533

Without customers, no business can exist. How a customer is treated — in the broadest sense — determines whether it maintains its relationships with a supplier and, therefore, whether the supplier has a future.

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© MCB UP Limited
1993
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