Corporate StrategyThe General Patton Approach to Competition

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Review Article| April 01 1993

Corporate Strategy: The General Patton Approach to Competition

Michel Robert

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

1993

Journal of Business Strategy (1993) 14 (4): 11–13.

https://doi.org/10.1108/eb039567

The best way to neutralize a competitor's strategic heart‐beat, said the great General George Smith Patton, is to change the rules of play.

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1993

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