Issues

Techno‐babble Defined

Michael Winkleman
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SHORTTAKES

Bristoll Voss
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CLIPPINGS

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Corporate Strategy: The General Patton Approach to Competition

Michel Robert
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Productivity: Tech‐ploitation: The New Manufacturing Credo

John Kjeldsen
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Leadership: A Strategy for Communicating Change

Robert O. Knorr
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Up Close And Personal

Michael Winkleman; Dorothy Kerr; Don Schultz; David C. Edelman; Michael Silverstein; Frank Sonnenberg
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WHY QUALITY INITIATIVES FAIL

J.M. Juran
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IT: The Sequel

Don Tapscott; Art Carson
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The Big‐Bang‐For‐Your‐Buck Theory

Henry C. Lucas, Jr.; Peter Weill; David Willey; Sheila Cox
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Star Tech

David Willey
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Case Study: Don't Get Mad—Get Computerized

Melissa Campanelli
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Book Excerpt: Can Baseball Survive?

Jack Sands; Peter Gammons
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Out‐of‐Pocket: One Good Turn

Meryl Davids
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The Last Word: Quality: One Job, Many Vacancies

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