Skip to Main Content
Article navigation
Volume 14, Issue 4
1 April 1993
Journal of Business Strategy Cover Image for Volume 14, Issue 4
Review Article| April 01 1993

The Big‐Bang‐For‐Your‐Buck Theory Available to Purchase

Henry C. Lucas, Jr.;
Henry C. Lucas, Jr.
Search for other works by this author on:
This Site
PubMed
Google Scholar
Peter Weill;
Peter Weill
Search for other works by this author on:
This Site
PubMed
Google Scholar
David Willey;
David Willey
Search for other works by this author on:
This Site
PubMed
Google Scholar
Sheila Cox
Sheila Cox
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1993
Journal of Business Strategy (1993) 14 (4): 46–51.
https://doi.org/10.1108/eb039573

Do it right, and your investment in information technology can have ail sorts of strategic payoffs. Do it wrong, and you'll be paying, dearly, for nothing. Here's a guide to evaluating IT and measuring its impact.

This content is only available via PDF.
© MCB UP Limited
1993
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
154 Views
6 Crossref
View Metrics
Antecedents of target selection by private equity and strategic acquirers: a review and research agenda
Conceptualizing and theorizing work-from-home: unlocking the black box through nomological network
Impaired integration in alliances: moving from chaos to harmony
Unpacking the psychological mechanisms behind hunger marketing on real estate purchase intention

Suggested Reading

CONSUMER MAIL SURVEY RESPONSES: MORE (UNBIASED) BANG FOR THE BUCK
Journal of Consumer Marketing (April,1988)
Decision '08: event marketing or product sampling?
Journal of Consumer Marketing (August,2008)
Wringing more value from advertising dollars: the customer satisfaction boost
Journal of Business Strategy (October,2011)
The challenge of changing federal management processes: implementation barriers relating to strategic planning and the government performance and results act
International Journal of Organization Theory & Behavior (March,2003)
Benecol Spread and Media Planning
Teaching Notes (January,2017)

Related Chapters

The Power of Presence: Our Quest for the Right Mix of Social Presence in Online Courses
Real-Life Distance Education: Case Studies in Practice
Chapter 4 The Effects of School Quality in the Origin on the Payoff to Schooling for Immigrants
Migration and Culture
The Boomer Bucks Anti-Bullying Campaign: Making School With Grade Five Students
Making School with Children: Engaging Learners to Think Critically

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
CrossRef (6)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal