Media Strategies: First Aid for Media Burn

Regardless of how well a company communicates with the press, it stands a good chance of being “burned” on occasion. From minor misquote to major hatchet‐job, these real and perceived offenses occupy the attention of senior managers and their advisors, whose polite clarifications and outraged denials fill the “Letters to the Editor” section of every business and trade publication. Unfortunately, no standard methodology exists for redress of grievances with the press.